Introduction
Master of Business Administration (MBA) with specialization in Marketing is designed to provide the students with a wide range of options to pursue careers in marketing, sales, brand management and advertising. The program along with its new approach helps in building a viable career equipped with modern techniques and strategies through a combination of lectures, case studies, written assignments and research projects, students will be equipped with relevant and contemporary business knowledge and skills to effectively manage and lead organizations towards change and development.
Program Objectives
The objectives of the MBA program are to produce graduates who are able to:
- Integrate theories and practice to perform strategic analysis and solve complex, ambiguous and unfamiliar management problems.
- Implement leadership skills to work effectively within diverse teams.
- Demonstrate and apply appropriate management, statistical and research tools to analyze business conditions
- Take strategic, comprehensive, and innovative approaches in making business decisions to create value in a challenging environment.
Program Learning Outcomes
On completion of the MBA program, students will be able to achieve the following learning outcomes:
- Apply their understanding of relevant business theories and practices to create solutions for complex business situations.
- Conduct research on contemporary business issues, based on critical analysis of the relevant context and professional practice, and communicate findings.
- Demonstrate the ability to manage, lead and communicate effectively and to practice social responsibility in the context of business.
Program Structure
The program comprises a total of 48 credit hours, made up of 12 core modules plus 2 research modules according to the following structure.
| CODE | COURSE | CREDIT HRS |
| MBA111 | Economics for Managers | 3 |
| MBA112 | Business Information Systems | 3 |
| MBA113 | Strategic Marketing Management | 3 |
| MBA121 | Accounting for Business Decision Making | 3 |
| MBA122 | Human Capital Management | 3 |
| MBA123 | Legal Environment of Business | 3 |
| MBA131 | Entrepreneurship and Innovation | 3 |
| MBA132 | Research Methodology | 3 |
| MBA133 | Statistics for Business Research | 3 |
| MBA211 | Research Project I | 3 |
| MBA-M211 | Advanced Consumer Behavior | 3 |
| MBA-M212 | Integrated Marketing Communications | 3 |
| MBA-M213 | Digital Media & Marketing Analytics (Elective) | 3 |
| MBA-M214 | Branding or Strategic Brand Management (Elective) | |
| MBA221 | Research Project II | 12 |
| TOTAL PROGRAM CREDIT HOURS | 48 |
Entry Requirements
- Applicants of this program should possess a bachelor’s degree in a related field with a minimum CGPA of 2.5 or a bachelor’s degree not in a related field and one-year relevant organizational experience.
- All Applicants must pass the university English proficiency test or provide evidence for international English certification.
Duration:
One year and eight months = 5 Semesters * 4 months
Program Fees:
- Tuition Fees: $2,000 ($100 / Month)
- Registration Fees: $80
Graduation Requirements
Candidates must fulfill the following requirement for graduation to qualify for the degree:
- Satisfactorily completed all the courses and the total number of credit hours specified for the program.
- Obtained a final CGPA of at least 2.67 on completion of the program.
- Paid all fees due to the university.
Grading System
The grading system for all courses is as follows:
| Marks | Grade | Grade Point (GPA) | Meaning |
| 90-100 | A+ | 4.00 | High Distinction |
| 80-89 | A | 4.00 | Distinction |
| 75-79 | A- | 3.67 | Very Good |
| 70-74 | B+ | 3.33 | Good |
| 65-69 | B | 3.00 | Pass |
| 60-64 | B- | 2.67 | |
| 55-59 | C+ | 2.00 | Fail |
| 50-54 | C | 1.67 | |
| Less than 50 | F | 0.0 |